BRANDING / WEBSITE

ATV Group

Brand and website for a sweets distributor selling to shops and online, with a product catalogue and documents for retail partners.

Year: 2025
Duration: 4 Months
Discipline: Full Experience
Client: ATV Group

ATV Group is a discreet sweets distributor operating in both B2B (retail partners) and B2C (e-commerce). They asked for an end-to-end brand and a warm, efficient website that informs partners quickly while keeping sensitive details private. Our work combined on-site research, brand strategy, visual identity, and a conversion focused site.

Challenge

Starting from almost zero: no mission, values, positioning, audience definition, tone/voice, or credible logo. Two distinct audiences (B2B + B2C) needed to recognize and remember the brand. The team also faced cluttered inboxes and slow partner screening due to missing self-serve information.

Solution

We spent a week on site (interviews, meetings, environment observation), then ran competitor and audience analyses. Deliverables included full brand foundations (mission, values, goals, positioning, differentiation, tone/voice), a modern visual identity (color palette, typography), and a new logo inspired by candy look.

We designed and built a website with a clear interface, browsable product catalog, partner-ready certificates/docs, and routed contact/partner forms balanced to support both B2B and B2C while honoring confidentiality.

Impact

Higher conversions and more qualified partner inquiries. Generic support emails dropped, freeing the team to focus on sales. Faster partner screening through self-serve documents and smart routing. A memorable, credible brand across B2B and B2C delivered with the level of discretion the client requested.